Sam Warren and Beatriz Acevedo present the 28^th Standing Conference on Organizational Symbolism (SCOS) which takes Vision as a central motif of contemporary management practice. We invite delegates to think of vision and organisation as conceptual, ideological and metaphorical practice. We want to inspire you to broaden your vision of vision beyond that which is ‘just’ symbolic. Visit the conference website at www.scos.org/2010/ for the full Call for Papers and further details.