Creativity & Business conference March 12th, London
Tuesday, January 31st, 2012‘Creativity and Business: Connectivity, Values and Interventions’ in partnership with The British Library.
Monday 12 March 2012, 9.30am – 6.30pm at The British Library and Central St Martins
IBM’s 2010 Global CEO Study found that of 1500 CEOs surveyed, the majority believe the key to navigating today’s volatile, uncertain and increasingly complex business environment is creativity. The ability to instil creativity throughout an organisation was rated as more crucial than rigor, management, discipline, integrity or even vision as a means to future success. The conference will explore whether this is actually the case. Furthermore, it will consider how the dynamics between creativity, business and research is changing and delegates will be challenged to think about their place within this triangular relationship in new ways and will be provided with a real opportunity to make professional contacts in and beyond their sectors and fields.
It will present a diverse and provocative range of keynotes, panel discussions, case studies and interventions that will explore questions such as:
- Is creativity really being more sought after now than ever and if so, why?
- How does the corporate sector value creativity and vice versa?
- What are the pros and cons of government intervention in cultivating creativity?
Please see attached flyer for registration details.Creativity and Business eflyer