What do you see? Reflections on visual approaches in organizational research

Susan Halford

Susan Halford

Whilst attention to the visual is still relatively new in organizational studies, we are witnessing both a rapid growth in the scale of interest in the visual – both as topic and method – and diversification in the range of approaches taken.

With appreciation for this growth and diversity my talk will endeavour to draw out some common core themes by asking: what does the visual do for us, as researchers interested in organization? And – in turn – what this might do to the nature of organizational studies? In this talk I plan to use examples drawn from my own use of visual methods in organizational research to explore the particular affordances of a visual sensibility for understandings of work organizations and everyday working lives.

I will argue that this is inevitably a theoretical as well as empirical project, which raises questions about ‘what’ we see (where and when), who counts as ‘you’ and about ‘seeing’ as only one dimension of a sensuous academic endeavour. This will, I hope, raise questions about future directions in visual approaches to organization perhaps, in particular, underscoring the importance of collaborative multi-disciplinary work across the arts and social sciences.

Susan Halford
Sociology and Social Policy Division
Southampton University